LEDbow identity
LEDbow - “the best as standard”
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LEDbow
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LEDhouse
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LEDhome
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Brand of led displays
symbol of display
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Showroom for all brands
symbol of LED
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Brand of led lighting
symbol of bulb
Concept
All three logos are based on a common symbol. We took our inspiration from an LED panel and made a cross-section of 4 diodes turned by 45°.
- Shape stroke
![](/assets/img/identity/process-all.jpg)
Colors
Each of the three brands has its own color palette. The primary color is always complemented by darked background color.
![](/assets/img/identity/colors-book.jpg)
Typography
Firstly we created the main heading “LED”, which appears in all logotypes. We selected Clio XS as our primary type, used for all brand names.
![](/assets/img/identity/led-sign.png)
![](/assets/img/identity/font-book.jpg)
Logo usage
Architecture of the logotype allows for comfortable use in variety of creative projects - web applications, products and printed materials.
![](/assets/img/identity/page-all.jpg)